New Media

1. Extending our public health programs, through an integrated communications strategy.
2. Bringing up-to-date and accurate information to support health decision making where people are already spending time, and listening to what our audiences.
3. Repurposing content through free or low-cost open-source tools, often requiring minimal technical knowledge.
4. Knowing when not to use new media and revisiting our websites.
5. Understanding we need to learn more about the power of mobile.
6. Integrating new media into discussions on health information technology and health care reform.
7. Building partnerships.
8. Learning from our colleagues.
9. Having a two-way conversation and supporting peer-generated content.
10. Evaluating what we do and sharing our lessons learned with each other.

Open Source Government…

There is a movement in America to make government more transparent…

Social Media in Australia…

In the last year the rise of Gov2.0 in australia…colloborative work with people…bringing citizens into government…open data components…at first the major media ignored it but now they have been praising it…how does government deal with a social media backlash…governments are going to learn how to recognize how to deal wtih it…

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Risks…

Risks
Federal Government information systems are targeted by persistent, pervasive, aggressive
threats. In order to defend against rapidly evolving social media threats, departments and
agencies should include a multi-layered approach in a risk management program, including risks
to the individual, risks to the department or agency, and risks to the federal infrastructure[1]. A
defense-in-depth approach should be considered in evaluating the top three most likely threats to
federal employees, infrastructure, and information. Social media technologies such as Wikis,
Blogs, and social networks are vulnerable to the following methods/techniques of cyber attacks:
Spear phishing, Social Engineering, and Web Application Attacks.

Transparency in Government…..

The three principles of transparency, participation, and collaboration form the
cornerstone of an open government. Transparency promotes accountability by providing the
public with information about what the Government is doing. Participation allows members of
the public to contribute ideas and expertise so that their government can make policies with the
benefit of information that is widely dispersed in society. Collaboration improves the
effectiveness of Government by encouraging partnerships and cooperation within the Federal
Government, across levels of government, and between the Government and private institutions.

Real time news streams…

Our news consumption has morphed into a collection of streams. Whether it’s from our Twitter (Twitter) homepage or an RSS reader or a Facebook (Facebook) feed, we get bites of information that sometimes satisfy us or direct us to places where we can get more information.

The move toward real-time news is increasingly important, and media critics and professors like Jeff Jarvis predict these streams will replace web sites. That change may not come in 2010, but streaming news elements will become a an integral part of traditional news sources. We’re already seeing Twitter streams and other visualizations incorporated into news home pages with updated financial and market information from new sources like Google Finance.

The challenge however, is that journalists need to accept that news breaks through real-time social media platforms like Twitter, said Alfred Hermida, an assistant professor at the University of British Columbia School of Journalism.

North Carolina Social Media Policy…

The new guidelines will help and encourage state agencies to develop a presence on social networking sites such as Facebook, Twitter and YouTube, and provide guidance to ensure social media use complies with public records and archiving laws.

“Social networking is not the next big thing. It’s here now, and state government must stay current if we are to be fully transparent and accountable to the public,” said Perdue. “I encourage all state agencies to take advantage of social media to increase communication and interaction with the citizens of North Carolina.”

The new social media guidelines were created by a joint effort between the Office of the Governor, the Office of Information Technology Services and the Department of Cultural Resources. The policy focuses on these key areas:

* appropriate implementation, authorization and acceptable use of social media;
* security measures to protect individuals, sensitive information and state systems; and
* proper records management and preservation.

Public Media 2.0

Public media 2.0 educating, informing, and mobilizing its users.

Multiplatform, participatory, and digital, public media 2.0 will be an essential feature of truly democratic public life from here on in. And it’ll be media both for and by the public. The grassroots mobilization around the 2008 electoral campaign is just one signal of how digital tools for making and sharing media open up new opportunities for civic engagement.

The first and crucial step is to embrace the participatory—the feature that has also been most disruptive of current media models.

Many-to-many digital technologies are fostering participatory user behaviors: choice, conversation, curation, creation, and collaboration.

People are dumping land lines for cell phones and watching movies and TV shows on their computers. Not only is much more content now available free, but advertisers are migrating online with it, supporting new media players, such as search engines and social networks. Open platforms for sharing, remixing, and commenting upon both amateur and professional media are now widely popular—hastening the demise of print subscriptions and “appointment television.” 2 While broadcast still reaches more people, the Internet (whether accessed through phones, laptops, or multimedia entertainment devices) has become a mass medium.3 New business models are emerging, grounded in participation by users.4 Changing media habits have transformed everything, from bookselling to politics. The 2008 election was a dramatic example of the power of participatory media harnessed to political action.5

Engage: Government 2.0

Engage: Getting on with Government 2.0
Report of the Government 2.0 Taskforce
Key points

* Government 2.0 or the use of the new collaborative tools and approaches of Web 2.0 offers an unprecedented opportunity to achieve more open, accountable, responsive and efficient government.
* Though it involves new technology, Government 2.0 is really about a new approach to organising and governing. It will draw people into a closer and more collaborative relationship with their government. Australia has an opportunity to resume its leadership in seizing these opportunities and capturing the resulting social and economic benefits.
* Leadership, and policy and governance changes are needed to shift public sector culture and practice to make government information more accessible and usable, make government more consultative, participatory and transparent, build a culture of online innovation within Government, and to promote collaboration across agencies.
* Government pervades some of the most important aspects of our lives. Government 2.0 can harness the wealth of local and expert knowledge, ideas and enthusiasm of Australians to improve schools, hospitals, workplaces, to enrich our democracy and to improve its own policies, regulation and service delivery.
* Government 2.0 is a key means for renewing the public sector; offering new tools for public servants to engage and respond to the community; empower the enthusiastic, share ideas and further develop their expertise through networks of knowledge with fellow professionals and others. Together, public servants and interested communities can work to address complex policy and service delivery challenges.
* Information collected by or for the public sector?—?is a national resource which should be managed for public purposes. That means that we should reverse the current presumption that it is secret unless there are good reasons for release and presume instead that it should be freely available for anyone to use and transform unless there are compelling privacy, confidentially or security considerations.
* Government 2.0 will not be easy for it directly challenges some aspects of established policy and practice within government. Yet the changes to culture, practice and policy we envisage will ultimately advance the traditions of modern democratic government. Hence, there is a requirement for co-ordinated leadership, policy and culture change.
* Government 2.0 is central to the delivery of government reforms like promoting innovation; and making our public service the world’s best.

Blogging Strategy: Extending Your Voice To The World

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